Assessing pricing for a new product concept: PDA+electronic health records+real-time monitoring
نویسندگان
چکیده
منابع مشابه
Assessing pricing for a new product concept: PDA + electronic health records + real-time monitoring
This study is a subset of the broad stream of research dealing with the diffusion of innovation. We focus on pricing-related issues associated with the introduction of a ‘ new-to-the-world ’ product. We examine pricing as a pivotal component in the horizontal framework of the business model. After working with the group that developed a new-to-the-world product in the category of Personal Digit...
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ژورنال
عنوان ژورنال: Journal of Direct, Data and Digital Marketing Practice
سال: 2010
ISSN: 1746-0166,1746-0174
DOI: 10.1057/dddmp.2010.11